Taking the distribution price of various products announced by Minle as the benchmark price for dealer orders, a uniform national price will be implemented. The national uniform price includes purchase price, secondary distribution price, intermediate decoration company price, retail price, etc.
Franchise distribution system-only authorized franchised dealers can enjoy this policy;
Priority operation principle-when the market capacity allows to increase the sales scope, the original dealers have the priority to operate and develop;
Fair competition rules: implement uniform supply prices, implement uniform retail prices, and divide regions to ensure corresponding market capacity;
Price protection-if the manufacturer's product price is adjusted, the franchised dealer will be given price protection within 15 days (from the date of shipment) before the price adjustment
Enterprise advertisements: The nationwide advertisements issued by the company should publish the address and telephone of newly developed home improvement stores as much as possible;
Promotional advertising: Home improvement stores can be supported by national or regional manufacturers' promotional activities. Non-home improvement stores do not enjoy this policy;
Cooperative promotion: Subject to the approval of the headquarters, the cost is based on a 3: 7 ratio between the franchise store and the manufacturer (the cooperative promotion budget is based on the 5% of the sales volume of the home improvement store in the previous quarter as the upper limit of this quarter's promotion budget);
Publicity and publicity: regular or irregular exhibitions or public relations activities to promote the service, credibility, and outstanding events of home improvement stores, and improve the position of brands and home improvement stores in the minds of consumers.
Unified planning: The home improvement store must be within the overall planning layout;
Unified decoration: The marketing department will conduct a unified review of the reported decoration plan, and the unified decoration will be carried out in accordance with the "VI Manual" and the "Image Specification for Home Improvement Stores" that have passed the review;
Unified management: Unified training and management of terminal shopping guide staff, sales staff, and technical service staff
+ Assist home improvement dealers to design profit models
Establish a business model (multi-store model, alliance promotion, diversified business model ...)
+ Opening plan
Assist in the formulation of the opening plan (including the design of the opening event), and help plan and support the opening celebration event
+ Assist in recruitment, training, management
Can use talent network to assist recruitment, training, uniform personnel clothing, and assist dealers in unified assessment management
+ Provide advanced home improvement store management mode
Business management, personnel management, salary management, training management, incentive system, etc.
+ Help create a point-of-sale environment
On-site P0P planning, layout, product display, new product display, function demonstration, etc.
Store managers must go to the Minle Pipe Industry for training in management, product knowledge, professional technology, sales tactics, public relations strategies, etc. before opening the store.
The area manager is responsible for coaching and guiding sales, improving the image power, management power, sales power, and service power of the home improvement store.